The Holle Center for Communication Arts is an international, interdisciplinary hub for storytelling and social justice whose mission is to "support creative activity and scholarship that advances human dignity, breaks down barriers to understanding, illuminates injustices, and encourages collaboration and empathy." The Center serves as an incubator and creative collaboratory for 21st century nonfiction storytelling. The work of the Holle Center is guided by a commitment to advance "narrative justice" through innovative and arts-informed research, community engagement, and creative co-operation. 

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​The Holle Center, a component of the College of Communication and Information Sciences at The University of Alabama, will open its doors in the fall and be located in Bryant Denny Stadium.

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​The Holle Center oversees the national Holle Awards for Excellence in Creativity and Communication, which highlight and celebrate creative expression in seven categories including book arts, filmmaking, forensics, media writing, public speaking, screenwriting and sports media. The awards, which were established by Everett Hughes Holle and funded by the Holle Family Foundation, include a $10,000 prize for the winner of each category. The next funding cycle for the award will be 2025.